Kids & Family
Children are our future. That is why we are committed to ensuring that children and young people never stop pursuing their dreams – in sport and in life. Through the UBS Kids Cup, the largest youth and movement platform in Swiss sport, and initiatives such as the Weltklasse Zürich Extrameile, we inspire children and teenagers to grow beyond their limits, overcome challenges and take meaningful steps towards their goals.
Our programmes promote physical activity, confidence and personal development while fostering a lifelong passion for sport. At the same time, we support families, schools and sports clubs with practical guidance, training resources and tips for a healthy, active lifestyle – both on and off the sports field.
In this way, we make a sustainable contribution to youth development, movement promotion and health education in Switzerland.
