UBS Kids Cup continues its success story: enthusiasm and excitement at record levels

The UBS Kids Cup remains the largest and most successful youth project in Swiss sport. In the 2025 season, the joint project between UBS, Swiss Athletics and Weltklasse Zürich once again impressively demonstrated how deeply rooted enthusiasm for exercise, fair play and community is throughout Switzerland. From March to October, 152,464 children and young people took part in 1,053 events in schools and clubs – confirming the consistently high level of participation seen in previous years.